Animoca Brands Corporation Limited (ACN: 122 921 813) is a Web3 leader that leverages tokenization and blockchain to deliver digital property rights to consumers, helping to establish the open metaverse and its associated network effects. Animoca Brands realizes its mission via three integrated business pillars: operating Web3 businesses to advance blockchain adoption with native projects such as Moca Network , Anichess , The Sandbox , Open Campus , NEOM Web3 initiatives, and a regulated stablecoin project in partnership with Standard Chartered and HKT; providing digital asset advisory services including tokenomics advisory, liquidity provisioning, and institutional research to help external Web3 projects grow; and investment management , with a portfolio of investments in over 540 companies including industry leaders Pudgy Penguins, Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, YGG, and many others.
About Minds by Animoca Brands
Minds by Animoca Brands is a persistent AI agent. You engage with it on Telegram, email, or through a Progressive Web App, with no hardware, no setup, and no technical knowledge needed. It remembers your context, picks the right tools for each job, and can be shared across people, teams, and organizations, drawing on a large ecosystem of skills, apps, and tools. Unlike the tools you use today, it never resets, so the more you use it, the more it becomes yours.
The platform features a rapidly expanding ecosystem that includes over 3,300 skills, 200+ apps, and 200+ tools. Through a dedicated Investment Programme, we partner with AI start-ups building directly on Minds, so our vision for the agentic web has the scalable infrastructure and network depth it needs to succeed.
This is a high-growth, fast-paced environment where the work matters and moves quickly. We want a strong operator with sharp instincts, excellent project management skills, and the maturity to own outcomes.
What you will be doing:
Campaign strategy and planning
- Build campaigns: build targeted campaigns that drive awareness, land the key product differentiators, and move people to launch their first Mind. Refine each campaign for its audience segment, with the right messaging and channel mix.
- Work with product marketing: align on priorities and launch sequencing, taking the positioning into market through campaigns
- Ideas and creative: contribute campaign content ideas and brief them in, including thought leadership, digital content and customer success stories, working with the content team, partnerships and product.
- Partner activations: drive partner marketing activations into measurable outcomes, balancing deadlines and stakeholder communication for smooth campaign execution.
Execution and optimization
- Run the campaigns: launch and manage multi-channel campaigns across email, content, events, social, paid media, KOLs and partner marketing.
- Test and optimize: run structured A/B testing on concepts, messaging and assets. Iterate continuously against performance data and audience insight.
Campaign performance and efficiency
- Report impact: track and report campaign impact across the funnel, from awareness through to a launched Mind.
- Own the KPIs: own campaign KPIs including reach, engagement, users signed up, Minds spun up, and customer acquisition cost.
Analytics and reporting
- Work with data and report with clarity: partner with the data team on measurement, attribution and reporting accuracy. Provide regular performance reports and clear, actionable insight to stakeholders.
- Scale what works: spot trends and opportunities to scale successful campaigns.
How this fits with the team:
- Reporting line: This role is an individual contributor, reporting to the Marketing Director. You plan and manage campaign spend and work with the wider marketing team to run campaigns smoothly.
- Product marketing: work with product marketing on positioning, messaging and launches.
- Cross-functional collaboration: coordinate with social, design, GTM, the various business units and external agencies to produce campaign assets, and work across the wider team to deliver.
Who we are looking for:
- Proven marketer: a track record running end-to-end multi-channel consumer campaigns that drive measurable user growth and launches.
- Disciplined operator and project manager: sharp on process and prioritisation under pressure, able to say no and hold the line.
- Cost-conscious: you run campaigns with an eye on efficiency and impact, and you can show the cost of the launches your work drives.
- Strong communicator and collaborator: excellent written communication and the maturity to own outcomes across internal teams and external partners.
- Partner marketing experience: a track record of driving collaborative activations.
- Data-literate: able to translate data and product insight into campaigns that perform, working with the data team rather than owning the stack.
- AI enthusiast: genuinely excited about AI products and driven to make Minds a global success.
- Local market experience: experience building local consumer campaigns in Southeast Asia or Europe to drive awareness and product trial is a strong plus.
- Language skills: fluency in English is required. Fluency in an Asian language preferred, or a European language, is a strong advantage.
- Experience: 5 to 6 years in consumer marketing in a high-growth environment.
The goal for month six:
- Initiate and run orchestrated campaigns and partner activations.
- Drive measurable launches against the weekly active user goal, at a customer acquisition cost you can defend.
The Perks of Joining Animoca Brands:
A Vibrant and Diverse Workplace: Immerse yourself in a dynamic, multi-cultural environment with colleagues from over 15 nationalities (and growing!). We celebrate diversity and foster a global perspective.
Incentives in the Web3 Space: Be a part of the future and align your success with the growth of our innovative projects.
Direct Impact and Flat Structure: Your voice matters. We operate with a flat organizational structure, ensuring your ideas are heard and implemented quickly.
Comfortable and Creative Atmosphere: Embrace a relaxed and productive work environment with casual attire.
Opportunities Across the Ecosystem: Expand your horizons by collaborating with various subsidiary brands within the Animoca Brands network, gaining exposure to a wide range of projects and technologies.
Comprehensive Benefits Package: We care about your well-being. Enjoy a comprehensive benefits package, including medical, life, and transportation allowances.
Personal Information Collection Statement:
Personal data provided by the Job Applicant will be used strictly in accordance with the Employer's Personal Data Policies, a copy of which will be provided immediately upon his/her request. All classified data will be treated confidentially within the Human Resources & Administration Department. Personal data of unsuccessful applicants may be retained for a period of up to 3 months.