About Jito
Jito Network is Solana’s Market Layer -- the execution, capital, and incentives protocols that allow the onchain economy to function. These protocols include BAM, Solana’s next-generation block building infrastructure built to support Internet Capital Markets; JTX, Jito’s professional trading desk, which brings institutional-grade market access infrastructure directly to users; JitoSOL, the ideal currency for ICM; and JTO, Jito’s value-capture token that benefits from Solana’s growth and governs Jito’s decision making.
About the Role
Korea is already one of our largest markets by volume, and demand has only accelerated as we bring JTX, our Solana-native trading terminal, to traders across the region. To meet that moment, we're looking for one person to own growth across APAC, with Korea as the primary market and Chinese-speaking regions (Hong Kong, Taiwan, Singapore) and Japan as the next frontier.
This is the APAC growth function in a single person. You are not an agency liaison, a translator, or a localization vendor. You create original content, build direct relationships with the creators and communities that move attention in your market, run partnership and PR programs end to end, and feed what you see on the ground back to our global team. You'll work closely with our marketing organization and our Singapore-based regional lead, but you should be a self starter who can operate with minimal oversight across a 12+ hour time zone gap. If you need someone to point you at the next problem, this isn't the role.
Ideally you're based in South Korea.
What You'll Do
Own content on our channels. Create and publish original Korean-language content for JTX and Jito Network across X, Telegram, and other relevant regional platforms. Adapt global campaigns into something that actually resonates locally rather than translating English posts. Produce for both the retail audience that drives the majority of Korean crypto volume and the trader and degen crowd. Ship daily; consistent presence is non-negotiable in this market.
Build the creator network directly. Cultivate and maintain your own network of Korean crypto KOLs, YouTubers, Telegram group admins, and community leaders. Get JTX into their hands, get them using it, and get them posting about it because they want to. Identify the accounts that genuinely move retail attention and build real relationships with them.
Run partnerships and PR. Manage creator and media partnerships as extensions of the strategy, not the strategy itself: sourcing, briefing, creative review, and performance tracking. Coordinate PR placements across crypto and mainstream tech and finance media. Attend events and organize IRL activations tailored to the nuances of each market. Track ROI on all activity and report back on what's working, what's not, and where to reallocate.
Lead APAC expansion. Extend the playbook to other priority markets including Hong Kong, Taiwan, Singapore, and Japan. Identify the right channels, creators, and communities in each, activate joint go-to-market initiatives with Jito's strategic partners, and own the regional events calendar and on-site activations. Assess whether each market needs dedicated content or can be served through a pan-APAC approach.
Be the eyes and ears in-region. Join global marketing syncs and surface what the team in the US and Europe can't see. Feed local intelligence back to Product: what regional traders want, what competitors are doing, and which features drive adoption.
What We're Looking For
Must-haves
- Based in South Korea
- Native Korean speaker with professional English; Mandarin proficiency a strong plus
- A deep, existing network in Korean crypto across creators, communities, media, and partners
- Real fluency in the Korean retail crypto audience: the everyday Upbit traders, the Telegram communities, and the YouTube channels that actually drive volume
- A track record of creating content yourself, not just managing others who do
- Experience running creator and media partnership programs, with the judgment to know what fair terms and strong performance look like in the Korean market
- Self-directed, comfortable owning outcomes and operating autonomously across a large time zone gap
Nice-to-haves
- Experience extending growth playbooks into other APAC markets (Hong Kong, Taiwan, Singapore, Japan)
- A point of view on Solana, DeFi, or onchain trading products
- Experience marketing a 0 to 1 product still finding its audience
What Success Looks Like in Your First 90 Days
- Korean-language content publishing consistently across the channels that matter
- A real, direct network of Korean creators, with several actively posting about JTX from genuine usage
- Partnership and PR programs running with clear accountability and tracked performance
- A measurable lift in JTX adoption attributable to APAC efforts
- A written assessment of secondary markets (Hong Kong, Taiwan, Singapore, Japan) with a recommendation on where to go next
- A clear weekly reporting cadence: what shipped, what's working, what's not